How to tip in every situation — and when to break the rules on tipping.

Sure, you’re careful to always tip the staff at a nice restaurant — but there are plenty of tipping gray areas. What do you do when you swipe your credit card and you’re prompted to tip after buying a bottle of juice at the store? How much should you be tipping your Uber driver, exactly, or your movers or delivery boy (or girl)? And is tip etiquette changing now that many restaurants are including tips in meal prices?

You probably want to be generous: Anyone who has slung burgers, made beds, driven a cab or served drinks in the United States knows that tips are a vital part of the livelihood of service workers. Some estimates suggest 15% of servers live in poverty, as compared to roughly 7% of the overall workforce — which makes tips vital to surviving in the service industry.

Federal law lets employers pay tipped workers as little as $2.13 per hour, with the expectation that tips will make up the difference to reach minimum wage. In fact, tips make up so much of a server’s salary, it takes serving six customers per hour just to make minimum wage as a server in Washington, D.C., per FiveThirtyEight. And that’s as long as every customer leaves at least a 15% tip.

Still, if you are a consumer who is trying to keep your budget under control, it’s hard to strike a balance between leaving too big and too small of a tip. Although tipping has traditionally been considered an optional nod to good service, many people disagree with that, and there are no hard and fast rules for how much you should tip — or whether you should tip at all.

If you’ve worked in the service industry yourself, you know the drill: “Customers expect good service,” Matt Schulz of CreditCards.com said in an email to Mic. “Smile, be attentive, be professional, be proactive. If you do your job well, most Americans will be generous when it is time to leave the tip.”

Yet good service is sometimes subjective: “No, you don’t have to tip,” the Bitchy Waiter wrote in a recent blog post. “It is not required by law to leave your server any money. However, in this country, when you go out to eat in a restaurant where someone is serving you, there is a social contract and obligation that implies you will be providing some sort of financial compensation ... If you don’t want to tip, then you can be counted among the small group of people who choose to be assholes.”

So how do you decide how much to tip? Here’s a guide to tipping like the class act you’d like to be — in every major situation — without overpaying.

Here’s how much most Americans tip

Very broadly, people in the U.S. tip from 15% to 20%, according to a new report by CreditCards.com. Men, Republicans and people living in the northeast tend to tip around 20%, CreditCards.com found; meanwhile, women, Democrats, people who pay with cash and those living in the south tip a little less.

One server who works at an upscale restaurant told CreditCards.com she believes men may tip more when they are trying to impress someone, but Michael Lynn, a Cornell University professor, said other studies suggest there really is no difference between how men and women tip.

Regardless of your sex, political affiliation and geographic location, tipping typically comes down to one factor: “Your tipping tendencies largely come down to income,” Schulz said. “That’s certainly not the only factor, but generally, the more money you have, the more likely you are to leave a little extra on the table at the end of the night. After all, it’s easier to tip a few extra bucks when you’ve got the money to spare.”

Indeed, those who make at least $75,000 a year tip more frequently and more generously, the survey found. Also, those who pay with plastic are more inclined to tip, because “when you pay with a card, your brain doesn’t see it as real money, so it’s not as painful,” Michael McCall, a Michigan State University consumer behavior professor, told CreditCards.com.

Need more specifics for how much you should tip, exactly? Read on.

How much to tip in different situations

Although most restaurant patrons know you should tip your server for good service when you dine out, when using other services, confusion sets in about not only how much to tip, but who should be tipped.

From the CreditCards.com study, 67% of respondents said they tip their hair stylist, 29% tip coffee shop baristas and 27% tip housekeeping staff. Additional insight showed older people are less likely to tip their hair stylist and people who don’t have children are more likely to tip their barista.

Here are some suggestions on what amount of money (and whom) you should tip, according to tipping.org:

Bartender: 10% to 15% of the bar bill, or at least $1 for inexpensive drinks.

Bellhop: $10 for delivering luggage; $5 for opening and showing you the room.

Cab (taxi or ride-sharing) driver: 15% of fare.

Concierge: Up to $10.

Contractors: $30 for staff; $50 for the lead worker.

Counter servers: 15% of the bill, or at least $1 for very small orders.

Food servers: 15% to 20% of the bill.

Furniture delivery: From $5 to $20 per person, depending on the job.

Gas station attendant: $1 to $2 for pumping gas and $5 for other services.

Hair stylist: 15% of bill.

Hotel maid: Up to $10 per day, depending upon your stay.

Manicurist: $1 or more (depending on cost); $5 to $10 for a pricier job.

Massage therapist: 10% to 20%.

Movers: $10 to $20 per person for a small move; $20 to $50 for a bigger job.

Pizza delivery: Up to $5 depending upon order and distance.

Shampooer in hair salon: $1 to $2.

Tattoo artist: No tip is required, but some leave up to $50 or more, depending upon the complexity of the work and cost of the tattoo.

Looking for tipping suggestions for a service you don’t see listed? Check out the tips landing page on tipping.org to find the job you’re seeking; you could also check out this helpful graphic from Real Simple.

Keep in mind that the “rules” for tipping often change. For example, new to tipping is ride-share service Uber; Lyft has offered tipping since 2012. Some consumers actually worry Uber’s customer rating system could be compromised as a result: Drivers could give customers leaving a small tip a lower rating, which may dissuade other drivers from picking up that rider in the future. But while experts say you should tip a ride-share driver the same as you would a taxi driver, as tipping expert Constance Hoffman told MarketWatch, leaving a $1 or $2 tip, or more given more traffic or riding time, could be an appropriate rule of thumb. (Ditto food delivery servicers, like those working for UberEATS.)

When should you break the tipping “rules”?

Sometimes service is lacking or your servicer is downright rude. In those instances, tipping a little less can send a different kind of message — one that lets the server know their behavior added a negative element to the experience and that their bad customer service should not be rewarded.

In general, it’s a bad look to tip nothing at all. More effective? Bad service that is definitively the server’s fault could mean that — while you don’t pay 20% — you still pay the customary 15% or 10% tip, etiquette expert Lizzie Post from the Emily Post Institute suggested to Smarter Travel. But you could then also notify management of poor service and say you may not return as a result.

After all, if your food or drinks take forever to arrive, that might not be your waiter’s fault: It could be the kitchen, the bar, or the staffing manager who is to blame. So what kind of behavior does warrant a reduced tip? Consider some of these — all legitimate reasons to leave a lower tip.

• Taxi or Uber: Wrong route, rudeness, bad odor or driving recklessly

• Pizza delivery: Bad attitude from driver; cold pizza or slow delivery with no explanation or apology

• Hair stylist: Bad haircut or color, being inattentive when delivering service (like texting while styling) or being rude

• Hotel housekeeper: If the room remains dirty or unkempt

• Wait staff: If the server was aggressive or rude toward you, it is okay to not tip, Maggie Oldham, etiquette coach told

People. For subpar or basic service at a sit-down restaurant you can tip around 10% or 15% of your bill.

Should you ever leave no tip at all? Service industry professionals generally depend upon tips as part of their salary, so bad service doesn’t necessarily mean you should tip 0%, Restaurant Engine argues. If you are really unhappy, it’s still best to leave a minimal tip, of about 10%. For service workers in other industries, trust your gut. If there’s any chance the error is innocent, you probably want to give the worker the benefit of the doubt.

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If we want to take anything away from such a challenging year, being agile and digital savvy are key for any business

The world of marketing has changed for many businesses and in particular professional services firms such as solicitors, barristers, accountants, chartered surveyors and financial advisers.

Everything went online overnight!

With remote working, Zoom calls, webinars and trying to reach existing and potential clients online, the world of digital business transformed very quickly.

Firms had to swiftly adapt so their staff could work from home, as well as waking up to the realisation that digital marketing has never been so important to keep people connected and to stay “front of mind” with their target audience.

For a sector that has heavily relied on more traditional marketing activities, the Coronavirus pandemic has certainly awakened firms to get up to speed with digital marketing initiatives, for example:

Social Media Marketing - from content generation, ramping up posts and social media advertising, firms have had to put more effort into their social media presence.

Content Marketing - be it through webinars, video, blogging and thought leadership content, firms have seen the need to raise their online profile and stand out as experts in their sector.

Digital Marketing – as everyone moved online, it became more important than ever to be visible through boosting Search Engine Optimisation (SEO), Pay Per Click (PPC), as well as paid social media campaigns.

Time, budget and resource taken up within marketing is always a worry and because of this, some firms have not been able to maximise opportunities to full potential. Having seen first-hand whilst sorting a personal matter in recent months, it is worth noting that there is no point in investing or ramping up digital marketing efforts if the basics of customer care are not in place with enquiries, messages and calls not being answered. Firms are wasting opportunities by not providing first class customer service and responding efficiently, a topic that we have covered in a previous blog.

Where do we go now?

Usually, marketing is the first thing that many professional services firms cut or stop during challenging times. Firms should in fact do the opposite and maintain their current marketing budget and/or increase their marketing activity, particularly while competitors are reducing theirs.

Uncertainties caused by the pandemic should also give business owners and firms an opportunity to look at how they maintain and grow their business.

With everyone jumping on the same bandwagon, and not another Zoom webinar I hear you say, it is important to strategically think about and plan your digital marketing and what will make you stand out from the crowd.

2021 Trends

Be Agile – although we desperately want things to go back to normal, making sure you have an agile set up and continue to be able to work in this way allows you to provide your services as normally and flexibly as possible. Embrace digital transformation – are there other ways of communicating that will benefit you and your clients, such as a WhatsApp for Business or automated SMS text messaging?

Social Media – the time people spend online has dramatically increased during the pandemic and firms can use social media to increase their reach with new audiences and engage with clients, highlighting that they are still “open for business”. Firms can generate regular posts, monitor engagement, and attract new business cost effectively through social media.

Maximise your social proof – it’s not always easy to demonstrate why you should be first choice for prospective clients with so much competition. Client testimonials, Google reviews, Facebook/LinkedIn recommendations and case studies can all be very persuasive and with the ease of online research and ability to ask for recommendations on social media, now is the time to stand out with your social proof. Remember, potential clients are more interested in what your clients have to say about you as opposed to what you have to say about yourself.

Google listings and SEO – keeping your listings updated allows your customers to know of any changes in your hours, promotions, blogs. Undertake keyword research using SEO tools and tracking your website traffic will identify areas needed for improvement.

PPC – are you utilising automated bidding in Google Ads? Automated bidding takes away the heavy lifting and guesswork out of setting bids to meet your performance goals such as website visits, conversions which in the long run saves you time and money.

Content – we all know how important content marketing is and have seen the increase in areas such as video, webinars and animation. The challenge for 2021 is to stand out, being different and making your content more interactive and engaging. Polls, interactive video, competitions, and quizzes are a great way to increase reach. Adding an interactive element on your website will provide value to your visitors and help to increase engagement, examples include a tax saving calculator tool for an accountant or pension calculator for a financial adviser.

Mix on and offline – hopefully, we will see some normality in 2021 and as well planning more digital and online initiatives, looking forward to more face to face meetings, networking, or a hybrid approach such as livestreaming of events with limited delegate numbers. With more people at home, even old-fashioned direct mail may help you to communicate effectively with your target audience.

Think outside the box – with professional services often reliant on more traditional marketing strategies, now is the time to get up to speed with more modern approaches. Think about the power of voice search and influencer marketing, getting to grips with these trends early will give you advantage over your competitors.

Award winning North East digital marketing agency, Cal Partners can audit your current marketing and online activity and build a realistic strategy to suit your business needs, maximise potential to connect with your target audience and stand out from the competition.

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